Queensland’s tourism industry is beefin’ haaaaard with the Bureau of Metrology over claims that the agency is being too negative with its forecasting, dissuading a lot of potential tourists from making the day trip to our great sunshine state.
Hoping for a more optimistic approach, The Queensland Tourism Industry Council (QTIC) chief executive Daniel Gschwind reckons it’s high time language like “partly cloudy” and “chance of rain” should be changed to “mostly sunny” and “likely sunshine”.
So essentially, they’re trying to get more people interested in day trips to Queensland while trying to conveniently ignore and possible negative weather trends we might be experiencing.
Gschwind said that “Weather messaging has a significant impact on weekend, spontaneous and day trip travel plans.”
“We prefer the ‘glass half full’ option when it comes to weather reporting — for example, ‘mainly sunny’ is more encouraging to domestic travellers than ‘chance of rain’.”
“Rain in Queensland doesn’t have the same implications as the northern hemisphere. I don’t think it should be framed in a bad way. It could even be described as a ‘cooling down shower’ or something.”
“… Or something” Is anyone else getting an inkling that perhaps old mate’s department is just doing incredibly shite this quarter and they’re looking for people to blame?
University of Queensland tourism expert Dr Pierre Benckendorff said that positive weather forecasts can definitely help increase tourism.
“We certainly see a downturn in occupancy at hotels and visitation at attractions when the weather forecast is less favourable. ‘Partly cloudy’ or ‘overcast’ does not tell tourists a lot,” he said.
“More positive language that would still inform other industries without spooking tourists would certainly help.
“Unfavourable forecasts certainly impact on day trippers, possibly impact on short-stay visits but are unlikely to impact on long-haul visitors from interstate or overseas.”
A BOM spokesperson has said that as of yet, they’ve received no correspondence regarding the use of language.
“The bureau provides one of the most widely used services of government, and we recognise a broad range of industries rely on accurate weather forecasts in their operations, and that these forecasts also influence how the public spends their leisure time,” they said.
“The most recent improvements to the rainfall forecast have delivered more specific, probabilistic forecasts to better inform our customers.”
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