Most companies in 2017 have a fairly consistent social media presence. Lots of brands hire social media teams to dig through the dankness and post things that are relevant to all us youngsters on this new-fangled internet machine.
No page has taken to social media quite like the various police agencies around the world. NSW Police has racked up a cheeky 1 million likes, by posting things like this to appear in touch and to make you not hate the police after copping a bullshit speeding fine.
While cute social media posts are all well and good, as anyone knows they can also flip on you quicker than a pissed off dolphin. New Zealand Police’s official Twitter account found this out the hard way
The Tweet read, “When we have to tell someone their family member has died in a crash.” Accompanied by a gif of Michael Scott (Steve Carell) from the office saying “This is the worst” in a manner that suggests he’s pretty over his current circumstances.
It’s a pretty big fuck up, as it obviously misses the point that a person’s family has died and while having to inform a family would surely be a traumatic experience, posting a meme about how much it sucks for you is definitely not the correct way to go about it.
So, without pulling any punches, Twitter let them know.
NZ Police posting this Office gif about people dying, then damage control, is sadly the inevitable result of cops trying to be funny online pic.twitter.com/Vy31VZNrRh
— Josh Butler (@JoshButler) October 9, 2017
OK, it's only Monday, but this tweet by NZ Police already takes the booby prize for social media fail of the week. Tone-deaf. pic.twitter.com/w4xG3NAyPL
— Nik Dirga (@nikdirga) October 9, 2017
Dove soap : wow, that latest PR stunt we did was in pretty bad taste
New Zealand police : hold my beer pic.twitter.com/EbDNVwg43o
— Julian, the Matador (@Mr_Martin81) October 9, 2017
After receiving the bollocking of a lifetime, we bet that social media intern is going to be a lot more selective with what they post from now on.
Source: ABC News
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