As we continue to merge into a truly networked society, gone are traditional values. As these core terms shift, it’s interesting to note the dissipation of confines behind the modern day artist. In order to become successful, he or she no longer needs funding, support and nurturing from a fat dude in a suit with a mad bank balance. Technology and our increasingly integrated society allows for talent to spread like wildfire in a self-supported nature, translating to a level of success one could not previously achieve on their own. Traditionally, its perceived that the big players in ‘the game’ make someone successful, but it’s important to stay with the times and realise that’s no longer the case. This modern, blended model of talent allows varied approaches and, for the most part, encourages innovation. This all translates into a new breed of creative that knows he or she is the boss – not the big guy. In saying that, some things don’t change. A ‘live show’ will continue to be paramount in the establishment of an artist. No one waits around on a Tuesday outside of their local record dealer anymore. You turn up at the gig on a Friday and rock the fuck out if you want to say ‘whats up’ to your favourite producer, right? You can’t shift too far too quickly, connections need to be genuine and this is a perfect example of that.