There are music fans. And there are true fans. Which one are you? Fans download the single. True fans know the whole album. Fans trip on the myth. True fans understand the reality. VOYR is your all-access pass to behind the scenes at Kanye West and Jay-Z’s Watch the Throne tour. It’s a video document of all of the actual hard work that goes into living life at Kanye’s level. It’s not about models and bottles. It’s about working hard, from the moment the sun rises, until you just can’t push your body any further. If you want hype, just stay with the music mags and blogs that you already read. If you want to understand the reality of this business from the inside, come inside. We’ve got a seat for you.
I have been watching this for the last 2 weeks. I’m not really sure I have processed the enormity of what Kanye West is actually implying. He is honestly one of the greatest artists of all time. In my opinion, he parallels with Michael Jackson. I believe Kanye’s influence in pop culture is undoubtably on the same or similar level as the Beatles. I mean look at this shit. Time magazine named College Dropout one of the greatest albums of all time. Then we have Late Registration, Graduation, 808 Heartbreak (Heartless is one of my all time favourites) and more recently, My Beautiful Dark Twisted Fantasy & Watch the Throne. If you do not understand what these albums mean to music your tasteless. They are bricks in the temple of music history. You can not overlook the significance of Kanye as an artist. I mean… Runaway? Huh? Jesus Walks? Huh? Gold Digger? Huh? Stronger? Huh? I go into peoples I-pods who don’t even like rap, and they have a fucking Kanye album, or they at least have one of the songs I mentioned above. No artist of today does that, and by that I mean hold a true ‘must have’ aura over the masses. Watch the video above, and if you like, you can continue to follow the journey over at VOYR.