Generation Y spends double the amount on “gourmet food” than other generations. While the word ‘gourmet’ doesn’t necessarily apply to my vices – Nandos, Pizza Hut, a local Indian joint with the friendliest delivery drive on the planet, and a Chinese place that has opening hours as inconsistent as my bowel movements after eating the previously mentioned indian – I certainly spend a boatload of cash on takeaway food. Particularly in 2015.
In fact, when I finally sat down with a financial planner at the tail end of the year that was, he described my cost breakdown as ‘outstanding’, then joked that I was ‘single-handedly paying the part-time wage of one of the local Pizza Hut employees’. Of course, for me, there was no humour in that joke.
Thanks to our strong affinity with online ordering systems, and the rapid nature in which they’ve increased, Generation Y play an integral part in the evolution of the takeaway industry. Defined as young adults born between 1981 and 1998, Millennials are spending enough cash on food (that isn’t made in their own home) to warrant lengthy pieces on websites like Forbes, in which author Maggie McGrath surmised that “millennials will dictate the future of fast food.”
I’m sure every Gen Y’s justification is different, but I attribute my high takeaway spend to a few pretty key circumstances: (1) long work hours, (2) apps that save your favourite orders and only take a few seconds to process, and, above all, (3) the increasing quality of offerings on apps like Menulog. Oh, and maybe laziness. But I think we’ve read enough about how lazy Gen Y’s are, despite a lot of solid research pointing to the contrary.
Of course, takeaway is bad for your waistline, and I’m not going to change, and you’re probably not going to either, so here’s to a delicious (albeit sizeable) 2016. #newyearnewme.