There’s a number of reasons that someone decides to hop on tinder. It might be to fill that craterous hole of loneliness in your heart, maybe it’s to try and satisfy your self-esteem, or maybe, just maybe, it’s because you’re the last living member of your entire species and you desperately need some action.
Well, the world’s last male northern white rhino has joined the “dating” app as wildlife experts make a last chance breeding effort to keep his species alive. The campaign called “The Most Eligible Bachelor in the World,”is a joint collaboration between Tinder and a Kenyan wildlife conservancy, and it focuses on the rhino named Sudan.
His bio, which everyone knows is a real make or break on Tinder, says “I don’t mean to be too forward, but the fate of the species literally depends on me,” he cheekily adds “I perform well under pressure.”
Ol Pejeta Conservancy and Tinder aim to raise $9 million for research into breeding methods, including in-vitro fertilisation, in an effort to save the species from extinction.
“We partnered with Ol Pejeta conservancy to give the most eligible bachelor in the world a chance to meet his match,” said Matt David, head of communications and marketing at Tinder. “We are optimistic given Sudan’s profile will be seen on Tinder in 190 countries and over 40 languages.”
By Tuesday evening, the conservancy’s website had crashed.
“The plight that currently faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet,” said Richard Vigne, the conservancy’s chief executive officer. “Ultimately, the aim will be to reintroduce a viable population of northern white rhino back into the wild, which is where their true value will be realised.”
Old mate and his last two female companions can’t breed because of just that, he’s too old. Sudan’s currently posted up at the conservancy, protected by guards around the clock so it’s not likely he’ll be seeing too many late-night slumber parties.
Image: Ol Pejeta conservancy