You know when you finish a long day at work, drag a bag of Hungry Jacks back to your house and sit on your couch letting sauce drip all over your work shirt while you watch reruns of Frasier? Then you drag yourself into bed and throw the shirt on the floor. “I’ll clean it up tomorrow,” you say, and when tomorrow comes, that shirt, and your entire room, smell like a Whopper.
Well, now you can skip the dirty Whopper-stained shirt and jump straight to stench, thanks to Burger King’s limited edition ‘Flame Grilled’ cologne. Set to be released in Japan on April 1st (April Fools Joke we assume), the cologne will set you back 5000 yen, which is roughly $53 AUD. People are calling hoax, though Burger King are adamant that the fragrance is very real.
They’ve done it before, too. In 2008, Burger King released a fragrance called Flame, which promised “the scent of seduction with a hint of flame-broilled meat’, because pretty much everyone on this planet wants to smell like a slaughtered cow.
Photo by Luis.